In 1981, British avant-garde couturier Gareth Pugh was born in Sunderland. Fast-forward two decades and a bit, and the talented avant-garde designer and fashion wunderkind extraordinaire is well on his way to blending art and fashion – now with his own company in London.

Wearing Gareth Pugh is a true statement – you agree to wear a piece of art. With a sculptural touch, he blends his preferred shades, black and grey, with unusual fabrics and extravagant cuts. Always striking, and often enough a little unsettling, his designs cut an equally dashing figure on the world’s runways and a gallery or art fair between Basel and Miami.

For the current Mercedes-Benz Fashion Week Autumn/Winter 2010 visual motif, Pugh crafted Julia Stegner’s stunningly futuristic key visual outfit, mise-en-scène by famous photographer and SHOWstudio.com founder Nick Knight.

Gareth Pugh dress
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Gareth Pugh paper silk coat
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Gareth Pugh leather jacket men
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Gareth Pugh leather trousers men
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